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Debunking 7 Video Editing Myths Affecting Your Marketing

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Video Editing for Marketing Purposes: Debunking Common Myths

Want to learn the truth behind the seven common video editing myths? Read our guide to learn about improving your video editing skills for marketing purposes.

People love watching videos. We enjoy Netflix movies, YouTube videos from our favorite creators, and even the news segment on TV. All these different types of videos require editing, and edited videos are all around us.

Editing is an essential part of creating any video content. Moreover, marketers often use it to represent a product or service better. However, certain video editing myths can negatively impact your marketing skills. They can potentially lead to wasting your time and money and won’t positively affect your video. 

Ranging from “special effects add to the quality” to “audio is less important,” these misconceptions will not help your marketing. We’re here to uncover the truth behind these myths and help you step up your video editing and marketing game.

“Editing is easy.”

Let’s start with the most common myth: “Video editing is easy.” Yes, it can be if you’re doing some basic stuff. You can deal with aspects such as trimming and adding transitions quickly and easily.

On the other hand, if you want a well-edited and professional-looking video, investing in professional video editing services is essential as it can take massive amounts of time to achieve the desired outcome on your own. You must worry about audio quality, adjusting your frame, special effects, etc. However, if you keep practicing, you’ll become a better video editor. Ask for advice and feedback from your friends and family.

“You need an expensive PC.”

“The more RAM it has, the quicker your edits will be.” “The more powerful the processor, the less time it will take.” Yes, these statements are factual, and a powerful and expensive computer can help with video editing. Still, that doesn’t mean you need it.

Just because it takes more time doesn’t mean you can’t do it on a computer you already own. You don’t have to invest massive amounts of money into a new, expensive computer. Even an office computer can often do basic video editing tasks.

“You need expensive software.”

Although the latest and greatest (and pricy) editing software can’t do any harm, it’s not always necessary. It can be beneficial in taking your editing skills to the next level, but justifying its cost could be difficult.

Depending on what you’re editing, that editing software from a few years ago that’s now on discount might be enough. However, the editing software you own might be capable enough for your editing needs. Give it a try before investing.

“Special effects make the video better.”

While special effects can make your video more interesting, they’re not necessary for every video. They can take away from your video and its message. More often than not, when video editors learn to add special effects, they start overdoing it.

It’s also accurate for transitions. They can be excellent when you use them tastefully and moderately, but amateur video editors often add more than necessary. It’s nearly impossible to focus on the video’s story or message when video effects distract you.

“The longer, the better.”

Long videos can be highly engaging. You could even connect to some of the characters. However, more isn’t always better. You don’t have to create minutes-long videos when you can get your message across in just a few seconds.

Additionally, if you’re creating a longer video, you need to worry about your viewer’s attention. Holding viewer engagement becomes significantly more challenging as more time passes. That’s why you should keep your videos as short as possible.

“Audio is not important.”

The days of silent films are long gone, and video editors should take care of audio just as much as video. Yes, you can create an exciting video like a silent film and use title cards when necessary. Regardless, however interesting it was, it would get boring after a while. 

Subpar audio quality can impact your experience as a viewer. It can distract you from the creator’s message, not allowing you to focus on the video. That’s why audio is just as crucial when creating a professional video.

“You don’t need to test it.”

After editing the video, you shouldn’t immediately send it in or publish it. Instead, ask your friends, family, or colleagues to look at it. Being objective about your work can often be tricky, but others don’t have that problem as much.

You could also create a small test group. These viewers could provide the necessary feedback and insight into what you need to work on more. It’s also an excellent way to improve your video editing skills.

Conclusion

Video editing is everywhere around us. It can massively help users in all spheres of life. Marketers can create better content that will impact their products or services positively. 

That’s why debunking these myths and realizing the truth behind them is crucial. It can save you time and money. The videos you make will captivate your users and attract more people. You can create a better product and use video editing skills to drive sales.

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